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Green @ MWC 09
 
 
3/2/2009

At a time when everyone is going green, mobile manufacturers also couldn't resist the temptation. The Green fever was fairly visible at the Mobile World Congress. Samsung and LG launched their eco-friendly phones; while Nokia didn't offer any eco-friendly phones but they did announce the winners of their 'Calling All Innovators' contest for mobile applications and solutions to help improve the quality of life on the planet.

Samsung Blue Earth
This is the first solar powered touchscreen phone which has a solar panel at the back. It can generate enough power to charge its battery. It even has an energy-efficient 'eco mode'. The phone is made up of recycled plastic called PCM and is free from harmful substances such as abrominated flame retardants, Beryllium and Naphthalene. Seems that Blue is the new green for Samsung.

LG's Unnamed Eco- Friendly Phone
Even this phone has got a solar panel at the back for charging. LG didn't spill any beans about the specs and features of this phone, but by the looks of its initial images it is evident that it will feature a 5 MP camera with LED flash and will also have Bluetooth. According to LG, a 10 minute exposure of its solar battery to the sunlight would create power sufficient enough to give you a talk time of about 3 minutes. So does that mean for a talktime of 30 mins, you need to charge it for 100 mins?

 

Nokia's Green Approach

Nokia won this years outstanding environmental contribution award. It has also recently launched its recycling service in India. We spoke to Ambrish Bakaya, Director Corporate Affairs, Nokia India and got his take on e-waste and Nokia's green initiatives

Q. E-waste is a hazardous threat, what steps are you taking to get rid of this threat?
A. At Nokia, our approach is to continuously improve environmental sustainability in all our products. Our environmental activities are based on life cycle thinking. This means we:

  • use approved, tested and sustainable materials and substances in our products
  • improve the energy efficiency of devices, applications and enhancements including chargers
  • develop smaller and smarter packaging for our products
  • involve the people who use our phones via Eco software, services and recycling

Our approach to tackle the e-waste threat is two fold. Firstly, we work on managing substances in our products so that they do not pose any environmental risks at the end of their life. Secondly, we encourage consumers to responsibly recycle their unwanted products.

Q. What according to you is an ideal way to deal with the Ewaste problem? Suggestions or precautionary steps.
A. We feel that for any e-waste policy to be effective, there is a strong need to educate the end user on the environmental impact of making educated decisions while disposing of their electronic waste. As an Industry leader we have taken the initiative to lead the telecommunications industry towards implementing strong Ewaste policies.




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