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From experience, we've learnt that consumers looking for a compact
point-and-shoot camera want either one or all of the three main things-extreme
ease of use, a sleek and small body, and a high megapixel count (in spite of the
fact that megapixels don't matter too much). Canon knows this too, and the IXUS
75, like many others has been created to fill this need.
It's compact, looks good and takes excellent pictures-pretty hard to find
fault with it. Only if you start nitpicking, you will realize that there's no
optical viewfinder or full manual control. But if you want those, you should
look at the PowerShot series and not the IXUS, at the expense of a larger
physical size.
 One of the really cool features of IXUS 75 is its ultra-sensitive D-pad. Just
place your thumb on it and an on-screen display will pop-up informing you about
what the button will do (it keeps changing according to what you do). Once you
know, you can go ahead and click the button. Other features that are common to
many in the IXUS line include face detection technologies (a hallmark of DIGIC
III), a lens that completely retracts into the camera body and ultra-quick
start-up and recycle times.
There's very little to choose amongst the IXUS 75 and some of the Sony T
series or W Series cameras. The Sony T20 at Rs 20,000 and the W90 at Rs 17,000
both offer an 8 megapixel CCD and 2.5-inch LCD. The larger 3-inch LCD in the
IXUS 75 might tilt the balance in its favor, and so might the fact that it uses
cheaper SD cards instead of Memory Stick Pro Duo. Buy the IXUS for its excellent
imaging capabilities, surprising macro shots, pocketable size, clear and bright
screen and overall intuitive interface.
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